Customers' Expectations of Service Quality in the Thai University Fitness Centers in Bangkok Metropolitan Area, Kingdom of Thailand

Customers' Expectations of Service Quality in the Thai University Fitness Centers in Bangkok Metropolitan Area, Kingdom of Thailand

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The importance of this research is to assist the management of health and fitness center at Thai University fitness centers to identify their customers' need, establish performance standards of service quality, update regulations for improving service quality, and measure the quality of employees.more likely to continue buying the services, engage in positive word-of-mouth publicity, and increase the volume of purchases (Howat, Murry, aamp; Crilley, 1999). Indicators of customer loyalty include customer service quality as well as customeranbsp;...


Title:Customers' Expectations of Service Quality in the Thai University Fitness Centers in Bangkok Metropolitan Area, Kingdom of Thailand
Author: Tanormsak Senakham
Publisher:ProQuest - 2008
ISBN-13:

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