From Assets to Profits
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.... of earnings history and absence of any areala assets, and because of their inability to value the patents and the law suit against Microsoft. ... 3 game console into a full-fledged digital content deliveryaand transaction paymentadevice, in direct competition with Microsofta#39;s XBox 360. ... However, there are two problems with using acompaquot; data to value IP: first, the almost total absence of publicly availableanbsp;...
| Title | : | From Assets to Profits |
| Author | : | Bruce Berman |
| Publisher | : | John Wiley & Sons - 2008-12-03 |
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