New essays in marketing theory
Includes index 449-460 pp.ful to describe product life-cycle curves in other terms, e.g., gross sales of industry , unit sales of industry, dollar sales of firm, unit sales of firm, market share of firm, dollar purchases of consumers or segments, or unit purchases of consumers oranbsp;...
| Title | : | New essays in marketing theory |
| Author | : | George Fisk |
| Publisher | : | - 1971 |
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