People, processes and organisations
Papers presented at a national conference organised by Prestige Institute o Management and Research held at Indore; with reference to India.The drink was associated with the motorbike a#39;Hero Honda (Splendor)a#39;, a#39;Bulla#39; for animals, a#39;Antaksharia#39; and a#39;Rugbya#39; for sports and a#39; Synthesizera#39; and a#39;Pianoa#39; for musical instruments, thus confirming the above characteristics, Coca Cola wasanbsp;...
| Title | : | People, processes and organisations |
| Author | : | Upinder Dhar, Prestige Institute of Management and Research |
| Publisher | : | - 2000 |
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