Although there are plenty of books devoted to small business and management research, few give much attention to the small enterprise. This book focuses systematically on researching the small firm, from basic issues of definition, to selecting topics and research designs, to fieldwork problems, analysis data and finally, writing and presenting results. The discussion is set in the wider context of issues and problems in business research. Quantitative and especially qualitative approaches are explored and illustrated by drawing in depth on a wide range of research on the small enterprise. The result is an extensive resource book for researchers at all levels to draw upon in planning and conducting effective research.Even following the above to the letter may only produce a just-acceptable sample . For example, as noted earlier, the ... Even worse, the employer may only be willing to nominate employees rather than allow the researcher to approach them anbsp;...
Title | : | Researching the Small Enterprise |
Author | : | Phil Johnson, James Curran, Joanne Duberley, Robert A. Blackburn |
Publisher | : | SAGE - 2001-05-01 |
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