Sensory Branding

Sensory Branding

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Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter BerA¼cksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.... Boxster-Forma€ (Abb. 76) http://register.dpma.de/DPMAregister/marke/fullimage/ 2636183%2CDE%2C396525563/-1 ... a€œCorporate Sounda€œ (MetaDesign) http:// www.metadesign.de/download/news/MD_Themendienst_CS.pdf [08.04.2010]anbsp;...


Title:Sensory Branding
Author: Paul Steiner
Publisher:Springer-Verlag - 2011-03-31
ISBN-13:

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