Strategic Marketing Decisions in Global Markets

Strategic Marketing Decisions in Global Markets

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This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead. This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.208 every day low prices (EDLP) 239 Experian 236 export 134, 156 experimental 150 passive 150 proactive 150 reactive ... feed forward indicator 79, 89-93 Fiat 38, 50 Fill, C. 263 financial appraisal 77-107 financial performance indicator 10, ... Stephan 38 Haji-Ioannou, Stelios 242 Halifax 146 Hamel, G. 16, 31-3, 35, 37, 200 Hamleys 96 Harley Davidson 68, 183, ... 173, 298 Heye and Partners 138 Hitachi 271 Hoffmann, K.D. 237 Hoffmeister 259 Hollensen, S. 235 hollow networkanbsp;...


Title:Strategic Marketing Decisions in Global Markets
Author: Isobel Doole, Robin Lowe
Publisher:Cengage Learning EMEA - 2005
ISBN-13:

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