The Beaten Path and the Road Less Traveled

The Beaten Path and the Road Less Traveled

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This is the eBook version of the printed book. This Element is an excerpt from Doing Both: How Cisco Captures Todaya€™s Profit and Drives Tomorrowa€™s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats. Why some Western companies succeed in emerging markets, while others fail catastrophically. A single millimeter. Thata€™s all it took to sink the Whirlpool Corporationa€™s dream of developing a washing machine that would serve the needs of customers from Mumbai to Mexico City. The time was 1990, when going a€œglobala€ held the promise of hundreds of millions of new customers for executives of Western companies. The lure was irresistible, buta€b.2 Apala Chavan, Beena Prabhu, and Sarit Arora, a€œThe Washing Machine That Ate My Saria€” Mistakes in CrossCultural Design, a€ Interactions Magazine XVI ( 2009): 1, ... 4 N. Bhan, a€œThe World Washer; Whirlpool Enters the Indian Market, a€ case study, Whirlpool Corporation (1990), ... 8 (January 27, 2010), http://www.trai. 8 Jackanbsp;...

Title:The Beaten Path and the Road Less Traveled
Author: Inder Sidhu
Publisher:Pearson Education - 2010-09-13

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