The Cornell Hotel and Restaurant Administration Quarterly

The Cornell Hotel and Restaurant Administration Quarterly

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Instead, ita#39;s possible that customers may repeatedly purchase a product or service, or exhibit aquot;behavioral loyalty, aquot; for reasons other ... 2002, CORNELL UNIVERSITY receive their desired incentive) rather than to the brand.2 Because of that possibility, ... aquot;Service Failure and Loyalty: An Exploratory Empirical Study of Airline Customers, aquot; Journal of Services Marketing, Vol. ... Notes: Standard deviations are shown in parentheses next to the FEBRUARY 2002 Cornell Hotel and Restaurantanbsp;...


Title:The Cornell Hotel and Restaurant Administration Quarterly
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Publisher: - 2002
ISBN-13:

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